Terms and Conditions


This Privacy Policy explains how information about you, which is collected by The Cheese Lovers Festivals Limited (“Cheese Lovers Festival”, “we”, “us”) when you use our website, mobile applications and other online products and services as well as when you attend our events (collectively, the “Services”), or when you otherwise interact with us or other users via the Services, is used and shared.


We collect information you provide directly to us. For example, when you sign up to our mailing list. We also collect information when you use or access our Services including any interactive areas of our Services, request or purchase Services, fill out a form, provide us with your contact information, participate in a contest or promotion, complete a survey, sign up to receive one of our newsletters, make a purchase, communicate with us via third party social media sites, request customer support or otherwise communicate with us.

When you choose to subscribe to our Services, we may ask you to provide your name, email address, postal address, and/or telephone number or other personal data, as necessary. This personal data is collected for the purpose of providing you with the Services you choose to subscribe for. We may also ask you to provide your payment information when making a purchase, or we may direct you to a third party payment processing service to make payment.
If you attend one of our events, we may collect your date of birth to ensure your eligibility to attend the event and/or consume alcoholic beverages.

Message Boards, Chat Rooms, Blogs and Other User Forums Personal data posted to message boards, chat rooms, blogs and other public user forums becomes public information. Please use caution when using these features of our Services. Please see our Terms of Use for the standards of behaviour that must be followed when using these sections of the Services and what happens to anything you post or submit.

Newsletters and Other Communications – When you use our Services, you may sign up to receive newsletters and other communications about our Services and promotions (e.g. on the official The Cheese Lovers Festival website (/info/newsletter-sign-up/)). To sign up, we may ask you for additional personal data, as necessary, to send you the communications you request. We may send you communications related to the Services which you have purchased or inquired about. With your consent, we may send push notifications or alerts to your mobile device. Details of how you may opt-out of receiving any communications from us are described in the “Your Preferences” section below.

Other Data We May Collect Automatically – When you use our Services, we may automatically collect certain personal data that we then aggregate so that it is not reasonably linked to a single, identifiable individual. This information provides us with helpful statistics that are used to improve our Services – for example, information on how our Services are generally used and accessed. By collecting this information, we learn how to best tailor our Services to our customers. We collect the following information automatically:

Log Information – We log information about your use of the Services, including your Internet Protocol (“IP”) address, the type of browser you use, access times, pages viewed, number of clicks, and the page you visited before navigating to our Services.

Device Information – We collect information about the computer or mobile device you use to access our Services, including the hardware model, MAC address, operating system and version, unique device identifiers and mobile network information.

Network Information – We may collect information about your network, such as information about devices, nodes, configurations, connection speeds and network and application performance.

Location Information – We may collect information about the location of your mobile device. For more details, please see “Location Information” below.

Usage Information – We may collect information about the use of our Services and certain tools, such as how often the tools are used, the duration and quality of use, calibration data, project configuration data and operator data.


We may use information about you for purposes, including to:

  • Provide, maintain and improve our current and future Services;
  • Provide and deliver the products and services you request, process transactions and payment information and send you related information, including confirmations and invoices;
  • Resolve technical issues related to the Services, and send you technical notices, updates, security alerts and support and administrative messages;
  • Respond to your comments, questions and requests, and provide customer service;
  • Monitor and analyse trends, usage and activities in connection with our Services and tools and those of third parties;
  • Personalize and improve the Services, and provide advertisements, content or features that match user profiles or interests;
  • Process and deliver contest entries and rewards;
  • Link or combine with information we get from others to help understand your needs and improve our services.


If you provide us with your email address, for example when you sign up to our mailing list, we will ask you if you would like to receive promotional material based on your interests by email from us or from other companies we work with including our sponsored companies their affiliates and subsidiaries. If you do not wish to receive such marketing information, you may opt-out either during the registration process, or by following the “unsubscribe” link in any communications you receive from us or by emailing us info@cheeseloversfestival.com.au

If you have provided us with your postal address we may also use your details for promotional purposes unless you ask us not to do this.


We may share your information with our sponsors, their affiliates and subsidiaries, affiliates, distributors, resellers, channel partners and/or our licensees where necessary to provide Services which you request or to support our promotional activity or as permitted by applicable law. We may also disclose data relating to you to approved third parties for business analytics purposes.

If you have agreed to receive direct marketing from us and our affiliated companies, we may also share your data for this purpose.

We will share your personal data with other users at your direction or through functionality available in the Services, including when you participate in the interactive areas of the Services.

We may share your personal data with service providers (for example, payment card processors) and contractors that we have retained to perform Services or work on our behalf. These parties are provided only with the minimum personal data needed to perform their functions, are not permitted to process personal data for any other purposes unless required by law, and are obliged to have adequate technical and organisational security measures.

In addition, we may disclose your personal data to courts, law enforcement authorities, and other government bodies if we are required to do so by law or legal process or if we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.

We reserve the right to transfer your personal data in the event we sell or transfer all or part of our business or assets. Should such a sale or transfer occur, we will use reasonable endeavours to direct the subsequent owner to use your personal data in a manner that is consistent with this Privacy Policy.
We may also share aggregated or de-identified information, which cannot reasonably be used to identify you for statistical purposes.

We do not sell or otherwise disclose personal data about you, except as described here or as permitted or required by law.


This Privacy Policy may be updated periodically and without prior notice to reflect changes in our privacy practices on our Services. We may post a prominent notice on our Services or email you to notify you of significant or material changes to this Privacy Policy. The date at the top of this Privacy Policy indicates the date when it was most recently updated. If you continue to use our Services ten (10) days after the date of such notification your continued use of our Services will be deemed to be your acknowledgment of such changes.


If you have any questions or comments about this Privacy Policy, or if you would like us to update the personal data we have about you or your preferences or exercise any of your rights, please contact us by:

Sending an email to info@cheeseloversfestival.com.au This e-mail address is being protected from spambots. You need JavaScript enabled to view it; or Writing to Memphis Events, The Cheese Lovers Festival, Suite F, Level 1, 110 George St, Parramatta NSW 2150.